BYD: Gasoline Cars Losing Ground

Advertisements

  • December 17, 2024

The automotive landscape is undergoing a revolutionary transformation, driven largely by the integration of advanced hybrid technologiesOn the evening of May 28, BYD, a leading Chinese electric vehicle manufacturer, unveiled its fifth-generation DM-i hybrid technologyAt the forefront of this launch was BYD's Chairman Wang Chuanfu, who boldly stated that internal combustion engines are swiftly becoming “non-mainstream,” signaling a significant shift towards plug-in hybrid vehicles that are poised to challenge the traditional fuel car market.

This new wave of hybrid technology introduced by BYD is built on a solid foundation of past research and development efforts, manifesting in three notable innovative structuresThe first is an electric-centric power architecture which has enabled their dedicated hybrid engine to achieve an exceptional thermal efficiency of 46.06%. Thermal efficiency is a critical benchmark in evaluating technological advancements in automotive engines; a higher thermal efficiency indicates that an engine can convert a greater percentage of fuel energy into mechanical work

This not only slashes energy consumption but also curtails exhaust emissions, aligning with global imperatives for improved environmental sustainability and energy conservation.

Moreover, the truly comprehensive thermal management system devised by BYD employs an all-temperature strategy that intelligently coordinates the thermal management of batteries, the front engine compartment, and the cabinThis multidimensional approach is vital for reducing energy consumptionBattery performance and lifespan are heavily influenced by temperature; and by maintaining optimal operational conditions regardless of external temperatures, this thermal management not only extends battery longevity but also stabilizes engine operations and enhances ride comfort for passengers.

Thanks to such groundbreaking technology, BYD claims to have achieved a remarkably low fuel consumption of just 2.9 liters per hundred kilometers when running on depleted electric power, alongside an impressive overall range of 2,100 kilometers

The event also marked the debut of two models powered by this fifth-generation technology, namely the Qin L DM-i and the Seagull 06 DM-i, both priced attractively between 99,800 and 139,800 yuanThis pricing strategy sheds light on BYD's aggressive market positioning, aiming to leverage advanced technology while maintaining affordability.

The innovations presented, however, are not simply a product of luck or isolated efforts; they are the result of BYD’s relentless commitment to research and developmentDuring 2023 alone, the company invested a staggering 39.575 billion yuan into R&D, marking an impressive year-on-year increase of 112.15%. Such monumental investment in an industry often noted for its competitive nature is a rare occurrenceThroughout the year, BYD introduced an array of technologies, including innovations such as the "Easy Square," "Cloud Carriage," and their groundbreaking DM-i Super Hybrid solutions, enabling them to firmly establish their position within the fiercely competitive arena of intelligent automobile markets

Projections for 2024 indicate continued investment momentum, with R&D expenditures in the first quarter skyrocketing to 10.611 billion yuan—an increase of 70% that established new reporting recordsThis commitment emphasizes BYD's strategic foresight and determination to lead innovation within the sector.

Additionally, financial reports have indicated that BYD boasts the largest research and development workforce in the global automotive industry, employing over 102,800 R&D professionals by the end of last yearThis extensive talent pool is crucial to maintaining a competitive edge and continuously pushing the boundaries of automotive technology.

According to Chairman Wang Chuanfu, the current state of the new energy sector has entered a “Knockout competition” or elimination round, where from 2024 to 2026, the competition will intensify in terms of scale, cost, and technology

alefox

He predicts that the market share for joint venture brands in China could plummet from 40% to just 10% over the next 3 to 5 years, yielding a significant opportunity for domestic brands to capture that remaining 30% shareIn his words, “The landscape will be completely reshaped.”

This vision is already manifesting itself in the strategies BYD has adoptedEarlier this year, they initiated an aggressive campaign against the traditional fuel vehicle market under the slogan “Electric is cheaper than gasoline,” fueling a price reduction frenzy in the new energy marketplaceThis campaign saw models like the Qin PLUS Honor Edition and the Destroyer 05 Honor Edition entering the market at starting prices from 79,800 yuan, driving the narrative of “new energy in, fuel cars out” to a striking climax in the A-class car segment.

Throughout 2023, the Qin PLUS recorded an astonishing cumulative sales figure of 455,800 vehicles, surpassing renowned fuel vehicle competitors such as the Volkswagen Lavida and Nissan Sylphy by around 100,000 units

Comments (98 Comments)

Leave A Comment